Marketing Demystified
The world of marketing can be rather fuzzy: a million contradicting ideas; constantly changing best practises. What's new is old; what's old is new. 40% art, 60% science -- or was it the other way around?
How's a student supposed to make sense of all this? We're here to fill in the gaps between marketing as it's taught in the classroom and marketing as it's practised in the field.
Hosted by: Kimberly Jang
Season One
Episode 1 - DCBA Guide: Marketing Careers
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Episode 2 - What is Content Marketing?
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
Episode 3 - Day in Life: Social Media Manager
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
Example of blogging as a tool for DCBA to network with industry and build a pipeline of future event speakers.
Episode 4 - Is It BS? Growth Hacking.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
Episode 5 - Breaking Into Brand Management
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.